Thinking from the data, research & business intelligence industry
The Critério Brasil is the standard criteria used to define the economic and social classes of the Brazilian consumer. But, in a landscape that has seen massive demographic changes in the last 10 years, are these criteria now out of date?
Caio Casseb looks at what 2012 holds for market research in Brazil, with input from Ana Claudia Alvarez of Pepsico and Karina Meyer of Ogilvy Brazil
Rosalba Olivella and Carlos Gustavo Hernandez show how a study in Columbia uncovered the key semiotic and symbolic patterns to reach young people.
Young Brazilians are living a very special period, spreading a novel optimistic vibe throughout Brazil making for an interesting research subject.
Greater connectivity and the increasing spend of lower-income consumers are attracting attention in Latin America from marketers and research companies looking for growth.
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