By Alex Wilman
With only several weeks to go, excitement is building for ESOMAR Congress 2018. And this year, the event will take place in Berlin.
Although steeped in history, modern Berlin, with its low rents, open attitude and hipster-image, is a hot-bed for start-ups and small enterprises. Indeed, it has been estimated that a start-up is founded every 20 minutes in the German capital.
With this in mind, you could argue that it might seem a slightly strange location to host market research’s most prestigious annual conference? After all, our industry’s client base is predominantly made up of large global companies and brands.
“I am delighted to be chairing this session on The Future of Conversation at the Fusion Conference! We humans adapt readily to advances in technology, and as a result the digital revolution has caused a huge change in the way we communicate. Sarah is raising a big question that affects all of us involved in qualitative research, and the AQR is delighted to be collaborating with ESOMAR in exploring what best practice looks like in this new context.” -AQR Chair Lyn McGregor
There’s no doubt that the way we communicate has rapidly changed, with over half of the global population now having access to the internet and 42% using social media. We are increasingly using digital platforms to talk, share ideas and express our feelings. But what does this means for qualitative researchers?
In this three part series I will tell you: 1. the implications of an increase of the written word in digital communications; 2. how we can interpret and understand visual communication; 3. how we can best leverage all this user generated data.
Learn how to adapt your mindset to produce effective research-based games.