By John Pedersen
Norway is one of the smaller research markets in Europe, obviously connected to the fact that there are only 5 million Norwegians to survey. Despite this, Norway has a very active and large research community, organized in the Norwegian Market Research Association (NMF), dating back to 1970. Currently, NMF has 750 active members, with an even spread of agency staff and research buyers.
An insightful case study on how telecommunications business Orange made digital research work for them.
Insight into how the relationship between research and advertising has evolved to where research can now be used as content collateral.
Excellent Exit Polls – very revealing pre-election polls
By Richard Hilmer
In the run-up to the German election there was a vivid debate about how reliable polls would be. The background of this discussion, of course, was the impression the German public had that the polls in the British Brexit decision and the American presidential election had been altogether incorrect and misled the public. The main reproach was that polls underestimated populistic in the British and US population.