By Lisa Bertelsen
The last two months feel like wasted time. Your advertising agency developed 20 names for your blockbuster product. However, half didn’t make it through trademark clearance. The remaining names can’t muster enough enthusiasm from the executive team. No one feels confident about the result. Despite this, the product is launching in eight weeks.
by Ray Poynter
1 February 2019 – In a wet and windy Amsterdam last week, the new ESOMAR Council had its first independent meeting. President, Joaquim Bretcha, chaired the meeting and shared his vision for where ESOMAR should be heading over the next two years. Joaquim’s vision builds on the work of previous Councils and focuses on the need to embrace the changes being created by an increasingly digital age. At the heart of the vision is the need to continue to widen the scope of ESOMAR to include data analysts and data users. ESOMAR is quite rightly ahead of the curve on data protection issues and the responsible use of data, an issue which is currently very much at the top of the agenda for data focused organisations (see Finn’s article about this at Davos here). We need to build on this and lead the way globally on the ethical use of data.
By Kayemba Mvula and Edward Sloan
As a research organization specializing in data collection in complex and challenging environments, Forcier and its staff in the Democratic Republic of the Congo (DRC) watched with fascination as the electoral and vote-counting process unfolded in the country over the last several weeks.
After a two-year delay, presidential and legislative elections were held on December 30th, 2018, representing an opportunity for the country to witness its first peaceful and democratic transfer of power since independence from Belgium in 1960. Incumbent Joseph Kabila, barred from running for a third term, backed his former Defense Minister, Emmanuel Shadary, who was opposed by two candidates from the opposition, Félix Tshisekedi and Martin Fayulu.
Now the dust is settling somewhat after the recent surprising vote in UK parliament, it is as yet still unclear what will happen next with regards to Brexit. One thing is sure though – the deal that was reached in November is off the table in its current form. The first comments from the EU indicate that the European leaders are open for negotiations; however, it is highly unlikely that there will be major changes to the deal that is currently on the table. And given the current political chaos in Westminster, it is no longer unlikely there will be no deal at all.
BVA Group Appoints Alex Hunt as Chief Executive Officer of PRS IN VIVO
Paris (15 January, 2019) – BVA Group, a global marketing and research consultancy, has, as part of an going plan for growth, appointed Alex Hunt as Chief Executive Officer of their flagship brand, PRS IN VIVO. Hunt will oversee PRS IN VIVO’s global operations.