A report from the MRSI’s 26th Annual Conference
By Umesh Kumar
I recently had the pleasure to attend the Market Research Society of India’s 26th annual conference, whose theme was “Looking Beyond”. Today, in an era of obsession with data, this metaphor can be well applied to the market research industry. With the advent of Technology and Big Data, the researchers & marketers of today are on a journey…a few are flummoxed or just plain aloof. Others are fretful about the change that will follow. Some fear about their ability to cope with the challenges. But those who can look beyond are fascinated by the opportunities that lie ahead.
By Wale Omiyale
The need for research organisations to deliver results faster and more easily is not new. For years, MR has been under pressure to uncover higher quality insight much more quickly – at a lower cost.
Confronting the crisis of the middle-sized market research firms
By Simon Chadwick
Between 2005 and 2015, the traditional market research industry posted a Cumulative Average Growth Rate of (CAGR) of 3.82%. Organically, the larger companies kept pace with a CAGR of 3.6%, feeding their actual (i.e. organic and non-organic) growth with a spate of acquisitions from the middle and smaller ranks of their competitors. Smaller firms (US$ 10 million – US$ 30 million annual revenues) saw an attrition rate in their ranks of one third over the decade, some being acquired but many selling off their assets in fire sales or purely closing down. Those left standing, however, did well, posting a CAGR of 4.33%.