By Juan Antonio González and Mario Velázquez
Find the Spanish version underneath
INsights, INtelligence, and INnovation—which translate into actions, benefits, communications, data, and strategies—were the central topics on the ESOMAR LATAM 2017 MEXICO agenda, which was developed based on the vision and experience of researchers, marketers, and experts in audience dynamics, consumer needs, and big brands.
By Kim Smouter
The end of 2015 marked the adoption of Europe’s new General Data Protection Regulation, a legislation with massive implications for research organisations collecting and processing data on data subjects located in the European Union. It’s entry into force May 2018 does not leave a lot of time for companies to comply with the law, and there are still many grey areas in the adopted text that need to be clarified. But it may be tempting to focus solely on the General Data Protection Regulation forgetting that there is a whole set of legislation that may have just as much impact.
On the 13 March, IE – Instituto de Empresa in Madrid organised the annual ESOMAR Career Event for the Master of Market Research and Consumer Behaviour (MRCB) students to give them a broad perspective on the current role of Market Research and the many career opportunities that can be pursued within the field.