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Are We Black Cabs or are We Ubers? ESOMAR UK Meet-up 1
ESOMAR News

Are We Black Cabs or are We Ubers? ESOMAR UK Meet-up

June 23, 2017 by ESOMAR Web No Comments

A review of the recent technology focussed ESOMAR UK Meet-up

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Reading time: 4 min
Neuroscience Completes the Big Picture
Techniques

Neuroscience Completes the Big Picture

June 19, 2017 by ESOMAR Web No Comments

In the first of a two-part series we look at how neuroscience can enhance digital marketing.

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Reading time: 4 min
What is Artificial Intelligence?
Techniques

What is Artificial Intelligence?

June 13, 2017 by ESOMAR Web No Comments

A lot of people are talking about artificial intelligence, but what does it actually mean?

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Reading time: 4 min
There are no knowns - A day at the Market Research Summit 2017
Commentary

There are no knowns – A day at the Market Research Summit 2017

June 1, 2017 by esomar No Comments

By Julie Aebersold

The Internet today is 8,977 days old, and it’s no secret we couldn’t live without it. This is how the 5th annual Market Research Summit kicked off in London. Every day market researchers are embracing change in a digital era to survive.

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Commentary

Youth are key to changing the perception of market research, but they don’t even know it yet

May 26, 2017 by esomar No Comments

By Julie Aebersold

If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming.

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Reading time: 5 min
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