By Adam Warner
It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven.
In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in around a decade I was attending as a pure delegate, nothing to organise for ESOMAR or the Keen as Mustard team, apart from the usual client catch-ups. And it was a dream.
By Jackie Lorch
This year, ESOMAR and SSI share milestone anniversaries.
ESOMAR is celebrating 70 years as the international research association, promoting the value of research and providing ethical and professional guidance to its members.
As we contemplate 70 years of ESOMAR history, Jo Bowman asks three client-side researchers to do the almost-impossible: predict how things will change in the 70 years ahead.
Back in 1947, as the world contemplated the future of the newly independent India and Pakistan, the rise of the USSR as a superpower and, in lighter moments, the Roswell UFO incident, who could have envisaged the world of 2017?
By Jaime Veiga Mateos & Joshua Saxon
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.
The day research stopped feeling like research
By Bianca Vucescu
In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking for? We keep talking about data health and data cleaning. And while it’s still a mandatory practice, what if we didn’t have to dedicate any time and energy on this? What if participants would continuously provide high-quality data in research studies? What if we could attract and engage consumers for the long term?