Thinking from the data, research & business intelligence industry
A release from the renowned Ehrenberg-Bass Institute dispels the myth that big brands are dying.
In the first of a two part interview, the author of How Brands Grow, Byron Sharp, tells us the mistakes marketers are making.
Kevin Gray interviews Professor Gordon Bruner on advice regarding how to best measure attitudes.
A look at how renowned marketing scientist Frank Bass has contributed to the world of marketing.
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