By Lisa Bertelsen
The last two months feel like wasted time. Your advertising agency developed 20 names for your blockbuster product. However, half didn’t make it through trademark clearance. The remaining names can’t muster enough enthusiasm from the executive team. No one feels confident about the result. Despite this, the product is launching in eight weeks.
BVA Group Appoints Alex Hunt as Chief Executive Officer of PRS IN VIVO
Paris (15 January, 2019) – BVA Group, a global marketing and research consultancy, has, as part of an going plan for growth, appointed Alex Hunt as Chief Executive Officer of their flagship brand, PRS IN VIVO. Hunt will oversee PRS IN VIVO’s global operations.
Research Now SSI Has a New Name and Brand
Dallas, Texas (January 15, 2019) – Research Now SSI has announced their long-awaited rebrand together with the introduction of a new company name, with CEO Gary S. Laben writing that he is delighted to share the new name and brand, Dynata, with the world.
As we wind down for Christmas, we look back at our most read articles of 2018. With a wide variety of articles from NPS, to protective techniques, to culture, to agile methods, 2018 has been a year of variety on Research World Connect!