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RW Connect - Thinking from the data, research & business intelligence industry

Thinking from the data, research & business intelligence industry


  • Home
  • Topics
    • Big Data
    • Polling
    • Research & Society
    • Semiotics
    • Social Media Listening
    • Young Researchers
    • Women in Research
    • Advertorials
  • Current
    • Trends
    • Challenges & Issues
    • Regional
    • Techniques
  • News
    • ESOMAR News
    • Industry News
  • Commentary
Don’t Back Down: The Future of Media & Advertising Research Part 1
Commentary

Don’t Back Down: The Future of Media & Advertising Research Part 1

March 8, 2018 by ESOMAR No Comments

A look at the problems faced by the advertising and media measurement industries.

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Reading time: 2 min
What is Family Vlogging? And Why Should Youth Brands Care About It?
Trends

What is Family Vlogging? And Why Should Youth Brands Care About It?

January 19, 2018 by ESOMAR No Comments

We look at the world of family vologging and what it means for brands.

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Reading time: 4 min
Hits or hypes : Social analytics
Commentary, Technology

Hits or hypes : Social analytics

October 31, 2017 by esomar No Comments

A strong presence in the social media networks that matter is crucial for brands. But how do companies know where to socialise in order to reach the desired demographic? How can research and analytics help?

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Feeding the Hypebeast: Fashion, Depop, and the New Democracy of Influence
Trends

Feeding the Hypebeast: Fashion, Depop, and the New Democracy of Influence

October 26, 2017 by ESOMAR No Comments

Insight into the emerging trend of the ‘hypebeast’ and a new wave of influence

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Reading time: 4 min
‘I’m Just Looking for That Personal Connection’: Podcasts and the Audio Ad Market
Commentary

‘I’m Just Looking for That Personal Connection’: Podcasts and the Audio Ad Market

August 21, 2017 by ESOMAR No Comments

Insight into how podcasts are shaking up the audio advertising market.

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Reading time: 4 min
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For questions, suggestions or submissions, please e-mail RWC editor Jack Miles at rwc@esomar.org or ESOMAR editor Neda Eneva at neda@esomar.org.

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