By Kathy Frankovic
It’s not often that pre-election polls go horribly awry. If anything, pre-election polling has improved over time. In retrospect, the furor over polling in the 2015 UK election and the 2016 US race has dissipated, and many agree there wasn’t all that much wrong in the polling. The analysis and reporting may have been a different story.
A look at how projective techniques can help you uncover the ‘why’ and their relevance in B2B research.
An insight into how we can better segment consumers based on social data using alternative methods to traditional social listening.