At the ESOMAR Congress in New Orleans, Justin Wheeler and Jackie Lorch of SSI discussed the wide variety of research projects enabled by mobile research.
Traditional surveys taken on a mobile device are just one type of mobile research, and – in fact – a typical panel survey should expect to have 60% of its responses from mobile users. But mobile opens up new forms of research that are only possible via installed apps.
A lack of internet access, communications networks and a secure supply of electricity make carrying out a climate change survey in a country like Fiji incredibly challenging. Here Matthias Helferich talks about how mobile technology can be used to efficently conduct surveys in countries with little infrastructure and tells us what to think about when setting out on such a project.
At the end of May Confirmit and meaning Ltd release the ninth annual Market Research Software Survey. Here, Simon Chadwick and Peter Milla of Cambiar review the report and find that although there are some positive trends, there are also some serious concerns highlighted for the industry.
Mobile research is undoubtedly an exciting opportunity, particularly in developing markets. But there are also some concerns that are hindering its uptake. To understand these concerns, On Device Research surveyed 150 market researchers in the UK, who use a broad spectrum of research methodologies about their views and concerns for mobile research.