Mobile penetration amongst physicians is rising rapidly, yet pharma researchers have yet to fully utilise the technology. Here, John Branston walks us through a recent mobile case study and the wider implications and benefits of using mobile technology in pharma research.
Reineke Reitsma introduces a post by her colleague Susan Huynh who presents some of the top line details of a new Forrester report on mobile and retail behaviour.
Our roving guest blogger, Annie Petitt, is at MRMW conference this week. Here she shares her thoughts on the conference, presentations and mobile research.