By the ESOMAR USA Representatives
Although North America was unable to retain fastest growing market for research for a second year running, the overall market size has increased by almost 20% according to the latest ESOMAR Global Market Research report. But, while the overall market growth figure may have implied a slowing down, the market measure has expanded to include two additional new sectors, giving the region a net growth of 0.5%. Following on from this we asked the ESOMAR representatives in the US about the challenges, opportunities and trends in their market.
Original post by ESOMAR Foundation
In 2013, the World Food Programme was faced with a challenge when conflict broke out in the North Kivu region of the Democratic Republic of Congo. They needed updated food security indicator data, but could not collect it via traditional methods. This led them to develop a new way to collect food security data: through mobile survey company GeoPoll, which had the ability to send SMS messages directly to the phones of citizens in North Kivu.