By Jo Bowman
Bessie Lee is quick to set observers straight if they think the wheels have fallen off the China market. Yes, she concedes, the growth rate in the national economy has slowed to half what it was a decade ago. But with 6.5% GDP growth in 2015, that still puts most large economies in the shade, and makes China a huge powerhouse that’s still expanding.
By Robert Heeg
More than half the world’s population uses smartphones, and their activities on these devices are mostly enabled by apps. Being so fully integrated in our daily lives, 24/7, apps are also increasingly regarded as the perfect tools for market research. But the road to success is full of obstacles.
Advertorial by Michelle Andre
Technology impacts every single day of our lives, personal and business. Advances in technology have revolutionized nearly every industry, including market research. Keeping a close eye on this phenomenon is vital to keep ahead of business insight demands. But how do researchers know where to focus their efforts? With such a barrage of information and advances coming from all sectors of the marketplace, it’s difficult to decide which technologies and innovations should be pursued.