Regular RWC industry commentator Edward Appleton recently published In the Moment – Perspectives on Mobile Market Research. Here he talks about the current state of mobile MR and the key takeaways he gathered in his work on the new book.
As Research World looks toward the future, we ask our regular contributors at RWC where they see the future of MR. Preriit Souda, Kristin Luck, Anna Peters, Colin Strong, Kyle Nel, and Simon Wood tell us how big data, recruitment and mobile will change the industry, or destroy it.
It’s the time of the year to roll out the 2014 research forecasts. There’s a good chance many of them will state that 2014 will be the year mobile takes off. But we’ve seen that before, right? Here Simon Wood thinks about why mobile research still hasn’t been fully integrated in the research landscape.
Investment in mobile continues to grow, and it’s impact in in-store shopper marketing is being evangelised. But most of he research surrounding it is, at best, misleading, and often a distortion of reality. Here Sam Curtis, Global Director for Retail and Shopper with TNS looks at the truth around mobile at point of sale.
Mobile research is undoubtedly an exciting opportunity, particularly in developing markets. But there are also some concerns that are hindering its uptake. To understand these concerns, On Device Research surveyed 150 market researchers in the UK, who use a broad spectrum of research methodologies about their views and concerns for mobile research.