By Olga Strelkova
Russian Public Opinion & Market Research has grown during the last 25 years from a limited number of private research companies to the well-developed industry that provides business and social insights. The work of hundreds small and big companies, who gather and analyze great amount of information about opinions, intentions, preferences and behaviors of people and organizations is well known to state government, business and institutions of civil society, and is widely discussed in mass media.
By Anton Donskih,
The first Digital Research conference took place on 6 October and was a project by the Russian Research Week (researchweek.ru). The purpose of this event was to discuss the latest methods and technologies of marketing and sociological research. An important point, I suppose is that the speakers were chosen on a competitive basis: the program committee scored each application and only the ones with highest scores were finally approved. Moreover, two foreign speakers, recommended by ESOMAR, took part in the Digital Research conference Preriit Souda from Kantar TNS and Michalis Michael – DigitalMR founder.
By Alexander Shashkin
The Second Russian Research Week (www.researchweek.ru) was conducted in Moscow and other Russian cities in March 13-17, 2017. The event gathered over 4000 participants, including research suppliers, clients, media, government, NGO’s, and students. 18 different events were held during the course of the week under the umbrella topic of ‘Future’. Researchers discussed the future of society for the next 10-20 years as well as the future of sociological and marketing research itself. How such instrument and technologies as big data, online panels, face recognition, virtual shopping environment, geomarketing solutions and many other will change the research that we know today?