By Alex Wilman
With only several weeks to go, excitement is building for ESOMAR Congress 2018. And this year, the event will take place in Berlin.
Although steeped in history, modern Berlin, with its low rents, open attitude and hipster-image, is a hot-bed for start-ups and small enterprises. Indeed, it has been estimated that a start-up is founded every 20 minutes in the German capital.
With this in mind, you could argue that it might seem a slightly strange location to host market research’s most prestigious annual conference? After all, our industry’s client base is predominantly made up of large global companies and brands.
In the first of a four part series we look at how adjacent disciplines view research. David Taylor from Kwittken London provides the first input – from our colleagues in PR.