As we wind down for Christmas, we look back at our most read articles of 2018. With a wide variety of articles from NPS, to protective techniques, to culture, to agile methods, 2018 has been a year of variety on Research World Connect!
A look at the downfalls and alternatives to Net Promoter Score courtesy of the renowned Ehrenberg-Bass Institute.
RW Connect has a new man in the US, Adam Martin a Senior Analyst with Market Strategies International. In the first of a series of opinion pieces based on Martin’s role as a young researcher in North America he talks about NPS and asks are we thinking hard enough about the questions we’re asking?
Has Net Promoter Score (NPS) been over hyped? Richard Evensen of Forrester looks at the issues in using the metric to successfully evaluate the health of a business and drive the motivation for improvement.