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RW Connect - Thinking from the data, research & business intelligence industry

Thinking from the data, research & business intelligence industry


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Cambridge Analytica; Lack of knowledge or principles? 1
Commentary, ESOMAR News, Industry News, News

Cambridge Analytica; Lack of knowledge or principles?

March 20, 2018 by ESOMAR 1 Comment

By Finn Raben

Over the weekend the New York Times and Observer newspapers reported that data mining and analysis company Cambridge Analytica, a company that had been employed with considerable success by Donald Trump in the 2016 US presidential campaign, had illegally harvested 50 million Facebook profiles in order to build a powerful software program to predict and influence choices at the ballot box. The Observer reports that data was collected via a digital app on the Facebook platform where hundreds of thousands of users were paid to take a personality test and agreed to have their data collected for academic use. However, the app also collected the information of the test-takers’ Facebook friends.

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