By Finn Raben
Last year, in a piece entitled “Opinion – Sedition or Seduction”, I commented on the rise of the “opinion culture”, and the fact that we now live in an era that legitimises putting opinions into the public domain with little reflection on their veracity, or the implications of offering them.
By Finn Raben, David Smith and Ijaz Gilani
Political opinion polling has recently come in for some very heavy criticism, in different countries around the world; and yet this criticism continues to often be one-dimensional, and based on over-inflated expectations, without any appreciation of the myriad complexities that make up the influencers on people’s opinions and attitudes in this modern era of communication.
In the first of a four part series we look at how adjacent disciplines view research. David Taylor from Kwittken London provides the first input – from our colleagues in PR.