Carolyn Wu advises on how to move tracking surveys to an online methodology in small markets.
By Annie Pettit, Canadian Chair of ISO TC225, Debrah Harding, UK Chair and Elissa Molloy, Australian Chair
In the seven years since the creation of the quality standard ISO 26362, the use of online panels for market, opinion and social research has experienced massive growth and evolution.
New tech-based entrants to the market research and information business are booming. Who are they? What services do they offer? And of course, for established research suppliers, will these newcomers replace us or work alongside us?
Bob Harlow shows us how poor recruitment practices can have a huge impact on the results of online B2B studies. (RW Jan 2009)