Thinking from the data, research & business intelligence industry
Views about privacy are diverse, complex and fluid. Here, Congress 2012 presenter David McCaughan talks about how this impacts what consumers expect from businesses.
Using the popular British Punch & Judy Show, Graeme Lawrence and Pete Comley of Join the Dots, provide a humorous and informative explanation of the ESOMAR Social Media Guidelines and how you can use them.
At ESOMAR’s 3D conference in Miami Mike Cooke chaired a panel discussion with some of the top names in SMR on the subject of privacy. Here we publish the highlights and ask for your contribution.
George Pappachen and Richard Coombe of Kantar look at the issue of respondent permission when it comes to digital mining (RW October 2010)
To coincide with the ESOMAR launch of the consultation on social media research guideline, Manfred Mareck talks about how best to preserve consumer trust and researchers’ reputations.
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