Regular commentator Peter Harris shares his thoughts on the increase in collaborative economy and the need for transparency of all of those involved in market research and beyond. Citing a recent Ted Talk with U2 Bono, he asks: where does MR sit in this customer revolution?
The rise in big data and the recent NSA scandal has complicated the issue of data privacy and highlighted to consumers the value of their data. Regular commentator Kristin Luck thinks we need to ask some serious questions on how we deal with consumer data in the future.
The debate on privacy and the use and safeguarding of personal consumer information has been an ongoing conversation in market research for some time. At this year’s ESOMAR Congress Judith Passingham chaired a discussion titled “White hat vs black hat: Ensuring the future growth of market research” here she talks about the ongoing discussion and invites your comments.