It is clear that the marketing research discipline is changing faster than ever before. Here Michael Alioto uses evolutionary theory to map the trends in research, predict where the future for research lies, and what the implications are for the market research discipline.
At CERN in Switzerland, home of the Large Hadron Collider, they wanted to know much visitors took away from their experience. Cori Moore of Point-Blank International shares how they used haptic sense-making techniques, including Lego to facilitate a dialogue between scientists and visitors.
Is it the best of times. It is the worst of times. Qualitative researchers need to learn to adapt like never before. Jim Bryson discusses qualitative technique diversity, the challenge of adapting and what you need to do to keep up-to-speed in the new world of qualitative research.
Willem Brethouwer of MarketResponse and Ruben Mensink at ProRail, the Dutch national rail infrastructure organisation, talk about a recent study in which they harnessed the power of stories in to generate pride and transparency internally and get a grip on their reputation externally when it was at an all-time low.
In a recent article on RW Connect, Edward Appleton asked, Can Online Qualitative Research Be Potentially Misleading? Here Steve August presents his thoughts on the topic, arguing that in many cases we’re able to dig much deeper using online qualitative research.