By Wale Omiyale
The need for research organisations to deliver results faster and more easily is not new. For years, MR has been under pressure to uncover higher quality insight much more quickly – at a lower cost.
It’s no secret that the vast amount of conversations happening in social media offers a treasure trove of data to mine and insights to gather regarding the real-time needs of consumers. Here, Gina Pingitore discusses how to ensure the findings from social media more reliable and valid.