Thinking from the data, research & business intelligence industry
A look at the first steps in making market research processes more agile.
Kevin Gray teaches us the fundamentals of good questionnaire design.
An overview of questionnaire design fundamentals for researchers of all levels.
In the age of big data and behavioural science, Colin Strong identifies why asking questions is still important.
Alex Wheatley looks at how optimised survey design can elicit honest responses.
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