Understand the benefits of mobile diaries and how they helped Bulla Dairy Foods build their marketing strategy.
By Alieke Stubbe
Every day we interact continuously with technology by using our smartphones, wearing activity trackers and being online every single moment of the day. Thanks to this, we get smart notifications and real-time information. Think about Google Calendar that tells you exactly when to leave for work based on real-time calculations. My Garmin tracks my activity every day and I just love the fact that I can follow my own activity and optimise my daily behaviour via a personal app.
An intro to the team behind our new series on memory bias in market research, the challenges it poses and potential solutions.