ESOMAR was delighted to to be once again a partner of AMRA (The African Market Research Association) jointly with other African market research associations, NIMRA (Nigeria), MSRA (Kenya) and SAMRA (South Africa) in producing the 2nd AMRA Foruym held in Nairobi on 22-23 February.
By Mary Logan
As Globalization continues to break down borders is there a chance that brands will become synonymous the world over? For instance, a number of celebrities and musicians have a global reach, portraying a consistent image across the globe – a case in point being the omnipresent Kim Kardashian and the singer Taylor Swift.
Could brands be facing a similar future?
Many non-North Americans consider Canadians and Americans to be almost identical, and although there are similarities, both are unique cultures. Aspects such as language can be a vital element to get right in a research study. Here Annie Pettit talks us through some of the crucial differences when conducting research in Canada.
Melissa Verreynne and Francois Conradie
What growing consumption demand in africa means for business
Explosive growth in Africans’ disposable income will result in a surge in consumer demand over the next few decades.
It is a given that Africa’s economic growth over the next few years will be rapid – continued commodity-fuelled growth combined with rents from new energy discoveries and Africa’s role in growing food for an expanding global population will ensure healthy increases in economic output for decades to come.