Isabelle Fabry – ESOMAR’s newest Representative for France discusses her career path, motivations and values, vision of her priorities in this new role and, beyond that, the evolution of market studies.
Welcome Vlora Basha Berisha, Kosovo
How would you describe yourself in 3 words?
Self –driven, highly motivated, impulsive.
Next to your ESOMAR representative position, what is your daily job?
I am a Managing Director at Kantar TNS Kosovo, and have been in this position since 2008. I am also a partner at IziSurvey where I mainly deal with big clients.
What do you like most about your job?
The space for creativity that research field offers in terms of methods applied to reach a specific objective has no limits and the use of research as a tool in various fields makes it very interesting and appealing.
What have you studied/ what is your back ground?
By the ESOMAR USA Representatives
Although North America was unable to retain fastest growing market for research for a second year running, the overall market size has increased by almost 20% according to the latest ESOMAR Global Market Research report. But, while the overall market growth figure may have implied a slowing down, the market measure has expanded to include two additional new sectors, giving the region a net growth of 0.5%. Following on from this we asked the ESOMAR representatives in the US about the challenges, opportunities and trends in their market.