Thinking from the data, research & business intelligence industry
A rare look at what makes conducting research hard.
Kevin Gray teaches us the fundamentals of good questionnaire design.
In the age of big data and behavioural science, Colin Strong identifies why asking questions is still important.
Kevin Gray interviews Professor Gordon Bruner on advice regarding how to best measure attitudes.
Edward Appleton looks at the current, and upward, trajectory of qualitative research.
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