By Anton Donskih,
The first Digital Research conference took place on 6 October and was a project by the Russian Research Week (researchweek.ru). The purpose of this event was to discuss the latest methods and technologies of marketing and sociological research. An important point, I suppose is that the speakers were chosen on a competitive basis: the program committee scored each application and only the ones with highest scores were finally approved. Moreover, two foreign speakers, recommended by ESOMAR, took part in the Digital Research conference Preriit Souda from Kantar TNS and Michalis Michael – DigitalMR founder.
By Christoph Welter
This year at the Best of ESOMAR-Germany meetup, we measured the pulse of the industry at what seems to be one of the most hotly contested metrics these days: Trust! In four talks that scrutinized the topic from different perspectives, we talked about surveys and all manner of interview techniques, about participants, about clients and about the wider public – so how is research doing, and how can we regain some of the trust that we seem to be losing?
By Kevin Gray
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been working in marketing research for more than 30 years and would like to offer some thoughts on essential skills I think we must have to be good quantitative marketing researchers. This is not to say qualitative research is unimportant – I am a heavy user of it!
In this new RW Connect Quant Essentials series, we’ll discuss critical methodological skills concisely and entirely nontechnically. The series is aimed at newcomers to the marketing research profession but, along the way, there will be tips I hope even veterans will find useful.
“This is the people’s agenda, a plan of action for ending poverty in all its dimensions, irreversibly, everywhere, and leaving no one behind,” said Ban Ki-moon, the UN secretary general, at the launch of the 2030 Sustainable Development Goals (SDG’s)