By Wale Omiyale, SVP of Market Research, Confirmit
With over 3.8 billion people online – that’s 50% of the world’s population – it’s no surprise that digital interactions are a normal way of life for many of us. For Market Researchers, what’s most interesting is how the connected population is actually using the internet. It spans every aspect of our lives from entertainment and shopping, to work, learning, and our day-to-day social activity.
By Chris Wallbridge
Few places exemplify a fast pace of change quite like Shanghai. Things continue to change at a lightning speed, with new technology and use-cases over a matter of months disrupting and re-inventing business models for entire industries – business models that have been around for decades, and in some cases hundreds of years. Research and insights here do not stay as research and insights; companies take them, quickly, and they change – and try to anticipate future change.
By Julie Aebersold
If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming.