Find out about two initiatives that seek to deliver the next generation of market research talent.
Finn Raben, ESOMAR Director General and Niels Schillewaert, ESOMAR President
We were saddened to hear today that Canada’s Marketing Research and Intelligence Association will be ceasing operations with effect from the 31st August.
Founded through the merger of the Canadian Association of Market Research Organizations (CAMRO), the Canadian Survey Research Council (CSRC) and the Professional Marketing Research Society (PMRS), the MRIA has been the unified voice of the research industry in Canada for the past 14 years and has been a key player in ensuring that the industry is represented to legislators in Canada, as well as protecting the public through their Code of Conduct and Professional Standards team, thus maintaining a key role in professional certification and maintaining the highest quality standards in Canada.
By Jaime Veiga
After developing a career for the last 20 years in the Market Research sector, I have seen many different profiles succeeding in this industry. Managers with clearly a business orientation, some with passion for people and unveiling consumer insights, and some tech-experts who can cope with huge databases of info and detect the real driver for the consumer behavior.