Minecraft, Halloween and health. Just some of the key items on the agenda of mums at the moment according to research from GutCheck.
By Felix Rios
One of the frequent questions we get from curious market research (MR) clients is: “What is big data?” The answer they are really looking for is not the Wikipedia definition that you get from Googling it, but what they actually want to know is: “What’s the deal with big data and market research?” To answer this question purely in the context of MR, we start by telling them what big data is not.
How to get more successful innovations to the market faster is a top priority to any innovation director at a FMCG company. But are the premises researchers use to predict innovation success outdated? Here, David Soulsby of TNS, talks about a recent study that shows just how few of these product innovations really add value.