By ESOMAR

Now the dust is settling somewhat after the recent surprising vote in UK parliament, it is as yet still unclear what will happen next with regards to Brexit. One thing is sure though – the deal that was reached in November is off the table in its current form. The first comments from the EU indicate that the European leaders are open for negotiations; however, it is highly unlikely that there will be major changes to the deal that is currently on the table. And given the current political chaos in Westminster, it is no longer unlikely there will be no deal at all.

A look into how three key factors driving global food trends: experience, trail and preference.

A look at why user generated content should be considered in the insight process.

A look at why social media listening hasn’t grown as we thought it might.

By Nick Guy

The story of the influencer so far…

Let’s start with the tale of the influencer. The term ‘influencer’ has been synonymous for a few years now with a new celebrity of our age. This new celebrity connects with their followers directly and in ways that radically differ from traditional A-list celebrities.