Wim Westera, author of The Digital Turn and professor of digital media at the Open University of the Netherlands, talks about big social media data and the danger of building our insights on quicksand and gossip.
Since qualitative research came online in the late 1990s bulletin board forum style formats have been the norm. Here Steve August, member of the programme committee at ESOMAR’s Qualitative event in November, talks about the advent of social and mobile internet and how it’s changing the format of qualitative research.
Less than six months after launch Twitter’s Vine Application is already the top free download application in the world. It certainly looks like it will be a popular addition to the social media canon. Here Betty Adamou talks about it;s application in research and presents the winner of the recent MRX Vine Competition.
Social commerce engines (sCEs) offer new sources of insight driven by their vast behavioural and product-experience data. Here, we outline how this development gives market researchers an unprecedented opportunity for new market insights.