Social commerce engines (sCEs) offer new sources of insight driven by their vast behavioural and product-experience data. Here, we outline how this development gives market researchers an unprecedented opportunity for new market insights.
Latin America has the fourth larges region of web users worldwide. Here Ludwig Duran of FACE, looks at the social media boom in Latin America and the unique opportunity it presents in these markets for companies to catch trends and engage with consumers.
It’s the second day of ESOMAR’s 3D Digital Dimensions 2012. And if you haven’t been able to get over to Amsterdam we will be covering the whole event here. Check out the highlights from the morning sessions of Day 2 here.