ESOMAR is delighted to be a partner of AMRA and be able to share the knowledge and expertise of its members from around the globe. “The event has marked a remarkable moment in the life and history of our industry. We wish AMRA a bright future and we look forward to continuing our cooperation” says Finn Raben, ESOMAR Director General, who spoke at this inaugural event.
A national survey has shown that South Africa’s informal saving clubs, locally known as stokvels, are worth more – R44 billion (approximately €4 billion) – more than some local industries in their entirety. This has captured the imagination of retailers, FMCG companies, financial institutions and others.