On February 22, CEISMU, the Uruguayan Association of market researchers, organized a special session in the anteroom of the Uruguayan Chamber of Deputies, in the Legislative Palace in Montevideo, bringing together researchers, academics, journalists and members of the Uruguayan government to discuss – and debate – the role of polls and their relationship to democracy.
The following brief note deals with some points which need to be taken into account in order to conform with ESOMAR Code and Guidelines or with generally-accepted ‘good practice’ regarding incentives. This note first gives the best practices when giving incentives to all participants, and later gives some specific guidance when the incentive is sweepstake or lottery.
By Joke Ruwen-Stuursma
It is important that we all can rely on members of ESOMAR being trustworthy and professional. But if ESOMAR doesn’t audit compliance with its new 2017 ICC/ESOMAR International Code, how can you be sure all members adhere to the ethical and professional standards the Code prescribes? First and foremost, our sector relies on our combined efforts to implement ethical and professional standards. To help us achieve that, the Code has now brought in a new article to get to a swift resolution for anyone sending in a complaint against an ESOMAR member.
Original Article was published by Clou|Today
By Annie Pettit, Canadian Chair of ISO TC225, Debrah Harding, UK Chair and Elissa Molloy, Australian Chair
In the seven years since the creation of the quality standard ISO 26362, the use of online panels for market, opinion and social research has experienced massive growth and evolution.