In the first of a four part series we look at how adjacent disciplines view research. David Taylor from Kwittken London provides the first input – from our colleagues in PR.
A review of the recent Kantar Information is Beautiful Awards that includes key learnings and probing questions.
At this year’s Global Qualitative conference Martin Lee of Acacia Avenue ran a session on the importance of storytelling in communicating insights. He asked delegates to write their on brand stories for the sessions, here are this year’s winners.
Willem Brethouwer of MarketResponse and Ruben Mensink at ProRail, the Dutch national rail infrastructure organisation, talk about a recent study in which they harnessed the power of stories in to generate pride and transparency internally and get a grip on their reputation externally when it was at an all-time low.