Original post by ESOMAR Foundation
In 2013, the World Food Programme was faced with a challenge when conflict broke out in the North Kivu region of the Democratic Republic of Congo. They needed updated food security indicator data, but could not collect it via traditional methods. This led them to develop a new way to collect food security data: through mobile survey company GeoPoll, which had the ability to send SMS messages directly to the phones of citizens in North Kivu.
Carlos Ochoa & Daan Versteeg discuss relevant benefits of integrating behavioural data into research design and the benefits it can bring.