Some claim the rise in big data will sound the death toll for surveys. Here James Rohde and Eric Perz argue that although some elements of surveys may become redundant the opportunities big data provides when working in conjunction with surveys outstrips the threat they present.
Survey design is a key driver of data quality in market research and the online environment places a greater burden on the survey designer. Here David Bakken of the KJT Group discusses how researchers can improve quality with a cognitive approach to survey design.
In the September issue of Research World an article was published by Lawrence Spero on ‘System 1’ decision making and how online surveys can utilise this instinctive response for better data. It caused a stir with some of our readers. We’ve now published the article online to provide those readers with a space to discuss the piece.
A lack of internet access, communications networks and a secure supply of electricity make carrying out a climate change survey in a country like Fiji incredibly challenging. Here Matthias Helferich talks about how mobile technology can be used to efficently conduct surveys in countries with little infrastructure and tells us what to think about when setting out on such a project.