By Jonathan Pirc
Increasingly, research companies are pushed to provide smarter solutions with a quicker turnaround and for a lower cost. When it comes to acquiring respondents, the question remains as to whether it is possible to provide good quality research under these conditions.
The capabilities of text analytics tools have grown hugely, here Simon Wood of TNS talks about how text analytics can help cull attributes and questions when building new surveys.
Some claim the rise in big data will sound the death toll for surveys. Here James Rohde and Eric Perz argue that although some elements of surveys may become redundant the opportunities big data provides when working in conjunction with surveys outstrips the threat they present.
Survey design is a key driver of data quality in market research and the online environment places a greater burden on the survey designer. Here David Bakken of the KJT Group discusses how researchers can improve quality with a cognitive approach to survey design.
In the September issue of Research World an article was published by Lawrence Spero on ‘System 1’ decision making and how online surveys can utilise this instinctive response for better data. It caused a stir with some of our readers. We’ve now published the article online to provide those readers with a space to discuss the piece.