By Wale Omiyale, SVP of Market Research, Confirmit
With over 3.8 billion people online – that’s 50% of the world’s population – it’s no surprise that digital interactions are a normal way of life for many of us. For Market Researchers, what’s most interesting is how the connected population is actually using the internet. It spans every aspect of our lives from entertainment and shopping, to work, learning, and our day-to-day social activity.
Cassidy Hoffman looks at ESOMAR’s Global Congress through the lens of an aspiring millennial researcher.