By Alexander Shashkin
As we know, people do not always do what they say. This is especially true for online behavior. Together with the fact that people do not remember what they do online, this does not allow us to use traditional research methods to understand how people choose and buy products in the internet.
By Terry Lawlor
There’s a lot of talk about the Internet of Things (IoT) at the moment. As tech gets smaller and smarter, so grows the network of physical objects that communicate and interact with the external environment, logging data about almost anything and everything.
Ericsson predicts that by 2018 the number of IoT connections will outstrip the number of mobile phones in use globally. By Ericsson’s recent estimate, by 2021 there will be: 9 billion mobile subscriptions, 7.7 billion mobile broadband subscriptions used for IoT and 6.3 billion smartphone subscriptions. That’s a tremendous amount of data bouncing around.
In the latest installment of our series on social listening, Michalis Michael looks at the nuances of measuring social sentiment.
By David Pritchard
The goal of Brand Tracking has always been to provide a robust platform and structure for benchmarking brand health, a critical measure of business performance. Brand Tracking studies are routinely used as a barometer for measuring the impact of business activity – be that advertising, reputation or service. As a result of this, many such programmes have morphed into a bloated ‘jack of all trades’, often lacking sufficient detail from which to draw sensible conclusions.