By Christoph Welter
This year at the Best of ESOMAR-Germany meetup, we measured the pulse of the industry at what seems to be one of the most hotly contested metrics these days: Trust! In four talks that scrutinized the topic from different perspectives, we talked about surveys and all manner of interview techniques, about participants, about clients and about the wider public – so how is research doing, and how can we regain some of the trust that we seem to be losing?
By Joke Ruwen-Stuursma
It is important that we all can rely on members of ESOMAR being trustworthy and professional. But if ESOMAR doesn’t audit compliance with its new 2017 ICC/ESOMAR International Code, how can you be sure all members adhere to the ethical and professional standards the Code prescribes? First and foremost, our sector relies on our combined efforts to implement ethical and professional standards. To help us achieve that, the Code has now brought in a new article to get to a swift resolution for anyone sending in a complaint against an ESOMAR member.