by Kathy Frankovic, former director of surveys at CBS News and a member of ESOMAR’s Professional Standards Committee
Election polling is the most visible part of market, opinion and social research. It carries the heavy burden for getting things right, but its previous successes have also brought high and perhaps unearned expectations for its accuracy. This year, and the U.S. presidential election in particular, provides a good example of what happens when people forget the limitations of polls, that sampling and non-response may matter, and that ascribing too much precision to polling estimates in times of change can make pundits and journalists look as silly as the pollsters they berate.
By Kim Smouter
Europe and the United States have announced that they have come to an agreement on the replacement mechanism to the EU/US Safe Harbour. The Safe Harbour Scheme had been struck down by the European Court of Justice last year forcing European and American authorities to scramble and setup a replacement mechanism allowing the free flow of data between the world’s two largest data markets.