In a world were women make or are actively engaged in 85% of all purchases, are marketing teams getting it right? Eileen Campbell, CMO at IMAX, looks at what marketers can learn from Marvel comic book protagonist, She-Hulk.
A few years ago Maja Kermath was running a billion dollar division of AT&T, she had everything she thought would make her happy, but wasn’t. Here she shares her thoughts on the work life balance, and discusses whether it’s even possible in today’s world.
Moving your agency into a different market or into using a new methodology can be a minefield. Very often presenting more failures than victories. Here Erica Van Lieven of Direction First talks about the benefits in building a relationship with a partner company and how best to work with them
With a few notable exceptions, the marketing research industry looks and feels rather ‘own label’. Here Lucy Davison of Mustard marketing shares how a strong personal and business brand can help you and your business grow.