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RW Connect - Thinking from the data, research & business intelligence industry

Thinking from the data, research & business intelligence industry


  • Home
  • Topics
    • Big Data
    • Polling
    • Research & Society
    • Semiotics
    • Social Media Listening
    • Young Researchers
    • Women in Research
    • Advertorials
  • Current
    • Trends
    • Challenges & Issues
    • Regional
    • Techniques
  • News
    • ESOMAR News
    • Industry News
  • Commentary
Commentary

What’s Your Superpower?

April 18, 2017 by ESOMAR No Comments

Danielle Todd looks at the key themes from the recent Women In Research event.

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Reading time: 4 min
Women in Research

She-conomy: The Importance of Women to Brand Success

August 28, 2014 by esomar 2 Comments

In a world were women make or are actively engaged in 85% of all purchases, are marketing teams getting it right? Eileen Campbell, CMO at IMAX, looks at what marketers can learn from Marvel comic book protagonist, She-Hulk.

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Reading time: 6 min
Women in Research

Sleeping Your Way to the Top: The Importance of Work Life Balance

August 25, 2014 by esomar No Comments

A few years ago Maja Kermath was running a billion dollar division of AT&T, she had everything she thought would make her happy, but wasn’t. Here she shares her thoughts on the work life balance, and discusses whether it’s even possible in today’s world.

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Reading time: 7 min
Women in Research

Collaborative Strategies for Innovative Business Growth

August 21, 2014 by esomar No Comments

Moving your agency into a different market or into using a new methodology can be a minefield. Very often presenting more failures than victories. Here Erica Van Lieven of Direction First talks about the benefits in building a relationship with a partner company and how best to work with them

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Reading time: 5 min
Women in Research

The Personal Brand in Driving Success

August 19, 2014 by esomar No Comments

With a few notable exceptions, the marketing research industry looks and feels rather ‘own label’. Here Lucy Davison of Mustard marketing shares how a strong personal and business brand can help you and your business grow.

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Reading time: 5 min
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