By Julie Aebersold
If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming.
By Natalia Bukhalova
“Ukrainians are awesome! I want to show it to the (research) world and bring the (research) world to them! And I’ll start with students!”
That was my thought after reading the article by my colleague – national ESOMAR representative in Georgia, Nino Gogoladze about a meeting between Georgian research stars and students. So, I cancelled some business meetings and met marketing students from one of the leading Universities of Ukraine – Kyiv National University of Trade and Economics.