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RW Connect - Thinking from the data, research & business intelligence industry

Thinking from the data, research & business intelligence industry


  • Home
  • Topics
    • Big Data
    • Polling
    • Research & Society
    • Semiotics
    • Social Media Listening
    • Young Researchers
    • Women in Research
    • Advertorials
  • Current
    • Trends
    • Challenges & Issues
    • Regional
    • Techniques
  • News
    • ESOMAR News
    • Industry News
  • Commentary
What is Family Vlogging? And Why Should Youth Brands Care About It?
Trends

What is Family Vlogging? And Why Should Youth Brands Care About It?

January 19, 2018 by ESOMAR No Comments

We look at the world of family vologging and what it means for brands.

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Reading time: 4 min
60s Pitch Perfect: How to do a Successful Elevator Pitch
Commentary, ESOMAR News

60s Pitch Perfect: How to do a Successful Elevator Pitch

September 27, 2017 by ESOMAR No Comments

By Stephanie Kristen Pineda

MY personal experience isn’t really an elevator pitch per se. It’s more of a rollercoaster pitch–with a lot of steep highs and lows with occasional inversions causing your heart to pump wildly and your stomach to churn crazily. It’s so fast that at the end of it I try to recall what happened or if I actually did it.

Let me back track.

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Reading time: 5 min
Commentary

Youth are key to changing the perception of market research, but they don’t even know it yet

May 26, 2017 by ESOMAR No Comments

By Julie Aebersold

If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming.

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Reading time: 5 min
Sustainable Consumer Connections
Young Researchers

Sustainable Consumer Connections

July 7, 2016 by ESOMAR No Comments

The day research stopped feeling like research

By Bianca Vucescu

In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking for? We keep talking about data health and data cleaning. And while it’s still a mandatory practice, what if we didn’t have to dedicate any time and energy on this? What if participants would continuously provide high-quality data in research studies? What if we could attract and engage consumers for the long term?

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Reading time: 4 min
Uncategorized

It’s not like the good old days

June 24, 2013 by Anna_Peters No Comments

You may have seen the recent provocative Time front cover addressing the self-obsessed and individualistic traits of today’s youth. Here Anna Peters talks about the Cult of Me and how researchers need to change strategy to really understand Millennials.

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Reading time: 5 min
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