We look at the world of family vologging and what it means for brands.

By Julie Aebersold

If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming.

The day research stopped feeling like research

By Bianca Vucescu

In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking for? We keep talking about data health and data cleaning. And while it’s still a mandatory practice, what if we didn’t have to dedicate any time and energy on this? What if participants would continuously provide high-quality data in research studies? What if we could attract and engage consumers for the long term?

You may have seen the recent provocative Time front cover addressing the self-obsessed and individualistic traits of today’s youth. Here Anna Peters talks about the Cult of Me and how researchers need to change strategy to really understand Millennials.