Thinking from the data, research & business intelligence industry
This article summarises the presentation that won the 2016 ESOMAR Effectiveness Award
By Dr Bob Cook, head of Innovation and Inspiration at Firefish based and Daniel Jenkinson head of strategic planning and insights, EMEA, PayPal.
An overview of the learning series MR Realities, containing podcasts on a range of research areas and topics.
Betsy Leichliter provides advice on protecting participants in mobile research.
A look at how asking consumers NPS questions can affect their future behaviour.
Alex Wheatley looks at how optimised survey design can elicit honest responses.
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