By Olga Kornilova
Living in the era of short attention spans in VUCA environment.
In the past decades the amount of stimuli that an average human is exposed to has increased exponentially. On one hand, this growing flood of information opened unlimited opportunities for learning and self-development, on the other – it impacts drastically the human ability to focus by shortening our attention spans. The VUCA (volatile, uncertain, complex and ambiguous) environment created a need for the agile learning process, which requires not only careful selection and dosing of the amount of information, but is also impacting the way it is presented.
A look at the downfalls and alternatives to Net Promoter Score courtesy of the renowned Ehrenberg-Bass Institute.
A look at how projective techniques can help you uncover the ‘why’ and their relevance in B2B research.