As time and cost pressures drive more researchers to seek faster and cheaper routes for qualitative recruiting, new technologies have recently emerged to fill the demand. Real-time recruiting tools, virtual intercept technologies and even mobile location-based recruiting now provide ways for marketers to better identify and interview respondents quickly and effectively. In fact, early projects/studies have proven to be quite promising.
Mobile research is developing into a method that delivers high-quality results across a much broader range of research applications. To understand how and why mobile now seems to be coming of age, we talk to four innovators in the field about how they see mobile evolving into a high quality and dependable research method.
The importance of emotions in building strong relationships between brands and consumers is well-documented, here Mark Whiting and Sandrine McClure share how, by leveraging each of the senses, companies can strengthen those relationships.
In the second part of Tom Ewing’s look at the application of context hacking in research, he shares how Brainjuicer hacked the context of pack testing to get more accurate results – and how the same thinking can be applied to other parts of shopper marketing…