In the second part of Tom Ewing’s look at the application of context hacking in research, he shares how Brainjuicer hacked the context of pack testing to get more accurate results – and how the same thinking can be applied to other parts of shopper marketing…
In the first of a two part series looking at the application of system 1 research in packaging research, Tom Ewing of Brainjuicer talks about how you can improve your chances of predicting real behaviour by “hacking” the context in which you’re asking about how to apply this thinking to pack testing.
With another summer of high profile sports events coming to a close, all manner of brands have been fighting to secure their place in the increasingly complex and high stakes world of sponsorship. Nichola Kent-Lemon shares the key factors in the success of your sponsorship?
At CERN in Switzerland, home of the Large Hadron Collider, they wanted to know much visitors took away from their experience. Cori Moore of Point-Blank International shares how they used haptic sense-making techniques, including Lego to facilitate a dialogue between scientists and visitors.
“Like ‘sustainability’, the word ‘diversity’ had little popular currency ten or twenty years ago. Today everyone at least pretends to understand it”. Malcolm Evans, founder of Space Doctors delves into the world of semiotics and shows how the techniques can be used in helping researchers and marketers better understand international and local markets.