The interior design of a car can be an integral factor in vehicle sales, but how do you ensure the car interior really appeals to the target demographic. Here a team from concept m in Germany look at how, through qualitative testing, you can guarantee that first impression.
Children wield strong influence over purchase decisions. Research on parent/child choices often incorporates both points of view, but when it comes to infants challenges arise. Here, a team from Blueberry discuss communicating directly with infants using mobile video.
The recent GRIT report suggests that MROCs are the fastest growing of all new approaches to research. In his ongoing series going back to methodological basics, Oliver Conner looks at applying MROCs to your research projects.