Attention deficit syndrome is a common experience for researchers conducting focus groups. Respondent engagement is a vital aspect in gathering insights. Here Sandeep Dutta in TNS India talks about how, with a bit of creativity and some inspiration from local TV shows you can really capture the attention of the consumer.
Mobile research is undoubtedly an exciting opportunity, particularly in developing markets. But there are also some concerns that are hindering its uptake. To understand these concerns, On Device Research surveyed 150 market researchers in the UK, who use a broad spectrum of research methodologies about their views and concerns for mobile research.
Big data represents a turning point in how customer insights are generated. Here Victoria Zagorsky, Consumer Insights Manager at Citibank looks at 6 major factors in making the most out of big data for deeper customer insight
We are often so used to the tools that we use, we forget they reflect and shape the way in which we understand the world. Here Colin Strong makes the case of Bayesian statistics as an alternative to frequentist statistics in understanding big data.