Thinking from the data, research & business intelligence industry
Roger Sant of Maritz Research Europe asks whether social media could replace surveys as the primary source of customer insights.
Anna Peters looks at online community respondents and whether we’re going the right way with incentives.
Lori Dixon of Great Lakes Marketing presents a case study were traditional qualitative techniques have coupled with ethnography to provide valuable insights in pharma research.
Scott Young of Perception Research Services presents 3 eye-tracking case studies and the results in 3 retail consumer categories.
Randy Brooks at Directions Research presents a global case study that illustrates the problem of scale bias in international research and how brand rankings can provide a solution
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