Thinking from the data, research & business intelligence industry
Rosalba Olivella and Carlos Gustavo Hernandez show how a study in Columbia uncovered the key semiotic and symbolic patterns to reach young people.
Roger Sant of Maritz Research Europe asks whether social media could replace surveys as the primary source of customer insights.
Anna Peters looks at online community respondents and whether we’re going the right way with incentives.
Lori Dixon of Great Lakes Marketing presents a case study were traditional qualitative techniques have coupled with ethnography to provide valuable insights in pharma research.
Scott Young of Perception Research Services presents 3 eye-tracking case studies and the results in 3 retail consumer categories.
Subscribe to our newsletter here