How can researchers best take advantage of the rise in mobile devices for collecting data? Here are the five most important findings gleaned from studies comparing data collected using mobile devices compared to traditional online methods
David McCandless talks to Simon Chadwick about his experience as a data journalist which led to his discovery that the language of the eye combined with the language of the mind can enhance one another resulting in a richer understanding of concepts, numbers and data.
The highest population growth rate in the world is pushing Western brands to turn to China. However, even though China remains the big dream for Western brands, there are still some challenges. Regulatory differences are apparent, but consumption habits are different as well. For example, perfume usage is not the same in China and France. Skincare doesn’t have the same significance in China and the United States. Furthermore, brand perception depends heavily on cultural context.
Though many researchers have indeed capitalised beautifully on the power of the diary, one can still say it’s under-exploited, a versatile and humble option which, given its merits, never quite seems to get the appreciation it deserves. (RW Nov/Dec 2010)
What if we could conduct surveys without asking any questions? What if we could directly assess ‘feelings’ without fancy scales or complex biometric or neuroscience equipment? Alastair Gordon looks at new techniques in facial imaging.