What if we could conduct surveys without asking any questions? What if we could directly assess ‘feelings’ without fancy scales or complex biometric or neuroscience equipment? Alastair Gordon looks at new techniques in facial imaging.
The popularity of research communities is increasing fast. But how can you ensure a good enough participation rate? Stephan Ludwig draws on recent research to show that using well known weapons of persuasion can optimise your signups and get your community off to a great start.
Ashok Sethi, Head of Consumer Insights – Emerging Markets for TNS China looks at six ways to improve understanding of consumers in emerging markets, and why the usual techniques won’t work. (RW March/April 2011)